PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Three tips to humanise your brand

Social media has changed the way customers interact with brands. People want to feel like…
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Are industry awards worth it?

No matter the sector you work in, there will undoubtedly be an array of industry…
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Making your PR survey data work harder

You’ve invested in a market research survey for your PR campaign, pulled out your key…
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Celebrating the amazing women paving the way in PR at Refresh

At Refresh, we do a lot of work around International Women’s Day profiling the amazing…
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Using media coverage, web traffic and lead gen to measure your PR campaign’s ROI

You might have gathered from our last couple of blogs that one of the most…
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Effective measurement to ensure your campaigns are actually making an impact where it matters

We’ve been discussing the challenges of measuring the effectiveness of PR campaigns for well over…
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A short guide for marketers on measuring the value of PR

Proving the value of PR has long been a challenge for marketers. One reason for…
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Utilising influencer marketing as part of a PR campaign

Over the last few years, as consumers’ disposable income has decreased, they’ve become more mindful…
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Construction industry trends to watch out for in 2022

There’s no denying that the last couple of years have been turbulent for the construction…
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