PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Seven things we learnt from Prolific North’s Demystifying the Myths and Risks of AI event

In our pursuit of continually developing and improving as an agency, we are integrating AI…
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The stark truths of Edelman’s 2025 trust barometer and what they mean for businesses + media

The 25th edition of Edelman’s global trust barometer has recently been revealed, and honestly, it…
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Making the most of your HealthTech data for marketing and PR

The role of data in HealthTech can be both transformative and complex. Recently, we held…
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How Healthtech companies can use PR and communications to overcome key challenges in 2025

The UK’s HealthTech sector is rapidly growing. It is valued at approximately £36 billion and…
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Is it time to Refresh your Healthtech business’ marketing strategy?

In 2024, the UK digital health market is projected to reach a total of £835…
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The importance of healthtech marketing

Like most technology sectors, healthtech is experiencing rapid growth and transformation, driven by increasing demand…
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How healthtech is the solution for health inequalities

Health inequalities have always been a thorn in the side of the health and care…
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Refresh and Samsung Climate Solutions lay the foundations for the UK’s energy efficient homes

Samsung Climate Solutions worked with us to design and deliver an engaging, informative and entertaining…
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What does it take to become a Top 50 Healthtech company in the country?

As part of its ongoing partnership with Business Cloud, Refresh is supporting this year’s HealthTech50,…
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