PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

The countdown is on: What the Future Homes Standard means for building product manufacturers

After years of consultation and anticipation, the Future Homes Standard is now just seven months…
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Thought leadership or thought following? Why B2B brands need something worth saying

“Thought leadership” has become one of those phrases that pops up in most PR strategy…
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From factory floor to front page: finding the stories inside manufacturing businesses

When you think of news stories for manufacturing businesses, you most likely think about product…
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Why trust is becoming an increasingly important KPI for PR and marketers

For years, PRs and marketers have lived and died by performance metrics. Website traffic. Click-through…
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Serving Headlines: How to win PR opportunities during the summer of sport

Every summer, the UK’s sporting calendar delivers more than memorable moments and nail-biting finishes. And…
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Our top learnings and highlights from InstallerSHOW 2026

Another InstallerSHOW done and dusted… and what a week it was! Three days of conversations,…
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What makes a brand ‘authoritative’ online in 2026?

For years, digital marketing and PR has largely focused on visibility. How many people are…
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Christmas 2026 starts now – Our guide to shining in Christmas gifting season

It’s summer, the sun is shining, even in Manchester, and yet our minds are firmly…
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How to navigate InstallerSHOW 2026 like a pro – whatever kind of visitor you are!

InstallerSHOW is brilliant. It’s busy, loud, exciting and somehow manages to involve serious industry conversations…
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