PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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Opinion

August 20, 2026

You don’t need to be the biggest brand to own the conversation

It’s easy to assume that the biggest businesses in an industry will naturally get the…

AI
News

August 18, 2026

GEO vs SEO: What’s the difference and do you need both?

If you work in PR and marketing, there’s no doubt you’ve noticed a new acronym…

Construction

From product launches to market moments: how construction brands can create their own news

For many construction businesses, PR begins and ends with the product launch. A new product…

August 5, 2026

The countdown is on: What the Future Homes Standard means for building product manufacturers

After years of consultation and anticipation, the Future Homes Standard is now just seven months…

Opinion

August 4, 2026

Thought leadership or thought following? Why B2B brands need something worth saying

“Thought leadership” has become one of those phrases that pops up in most PR strategy…

Manufacturing

July 28, 2026

From factory floor to front page: finding the stories inside manufacturing businesses

When you think of news stories for manufacturing businesses, you most likely think about product…

AI
Opinion

July 27, 2026

Why trust is becoming an increasingly important KPI for PR and marketers

For years, PRs and marketers have lived and died by performance metrics. Website traffic. Click-through…

July 1, 2026

Serving Headlines: How to win PR opportunities during the summer of sport

Every summer, the UK’s sporting calendar delivers more than memorable moments and nail-biting finishes. And…

June 29, 2026

Our top learnings and highlights from InstallerSHOW 2026

Another InstallerSHOW done and dusted… and what a week it was! Three days of conversations,…

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