PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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Opinion

March 4, 2022

Effective measurement to ensure your campaigns are actually making an impact where it matters

We’ve been discussing the challenges of measuring the effectiveness of PR campaigns for well over…

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Opinion

March 2, 2022

A short guide for marketers on measuring the value of PR

Proving the value of PR has long been a challenge for marketers. One reason for…

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Opinion

February 14, 2022

Utilising influencer marketing as part of a PR campaign

Over the last few years, as consumers’ disposable income has decreased, they’ve become more mindful…

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January 17, 2022

Construction industry trends to watch out for in 2022

There’s no denying that the last couple of years have been turbulent for the construction…

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Opinion
Tech

February 5, 2022

What will 2022 hold for UK tech?

The UK’s tech sector enjoyed a record year in 2021, with start-ups and scale ups…

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Opinion

December 14, 2021

Mental health at work: a new era?

In this blog, our colleague Jackson talks about opening up the conversation around mental health…

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November 25, 2021

Greenwashing: Closing the gap between words and action

Blog authored by Jacob Robinson, junior account exec at Refresh. Climate change, protecting the environment,…

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Opinion

November 15, 2021

The return of in-person events: You’re no longer on mute!

In our latest blog, account manager Libby, shares why she’s loving the return of in…

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Opinion

November 10, 2021

The art of newsjacking

Here, Refresh account manager, Claire, shares her thoughts on how brands can successfully newsjack. Have…

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