PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Greenwashing: Closing the gap between words and action

Blog authored by Jacob Robinson, junior account exec at Refresh. Climate change, protecting the environment,…
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The return of in-person events: You’re no longer on mute!

In our latest blog, account manager Libby, shares why she’s loving the return of in…
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The art of newsjacking

Here, Refresh account manager, Claire, shares her thoughts on how brands can successfully newsjack. Have…
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Top tips for engaging with the media in 2021

In this blog our senior account exec, Beth, gives her top tips on engaging with…
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3 months at Refresh: What I’ve Learnt

In this blog, Jacob Robinson, the latest recruit on our graduate scheme, shares his experiences…
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Our pick of the best podcasts to help you learn, grow and develop

In today’s blog we’re talking podcasts. We find listening to podcasts to be a really…
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Tech scale-up? Four things to ask yourself before starting PR

2021 has started with a bang for tech funding, with the latest round secured by…
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What’s in store for the UK’s food and drink market this year?

Last year we saw consumer buying habits change significantly, due to the pandemic, with many…
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Our five favourite marketing campaigns of 2020

2020 was an unforgettable year to say the least. As marketers navigated the challenges of…
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