PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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Opinion
Tech

July 4, 2022

Building employer brand to support your scaling strategy

Last month Manchester Digital welcomed our very own Laura and Lucy, alongside our client, Distology’s head of…

Opinion

June 2, 2022

Where to start when developing your employer brand strategy

Let’s be honest, it’s easy to forget to promote your own brand when you’re busy…

Opinion

April 6, 2022

Three tips to humanise your brand

Social media has changed the way customers interact with brands. People want to feel like…

Opinion

April 5, 2022

Are industry awards worth it?

No matter the sector you work in, there will undoubtedly be an array of industry…

Opinion

May 4, 2022

Making your PR survey data work harder

You’ve invested in a market research survey for your PR campaign, pulled out your key…

Opinion

March 7, 2022

Using media coverage, web traffic and lead gen to measure your PR campaign’s ROI

You might have gathered from our last couple of blogs that one of the most…

Opinion

March 4, 2022

Effective measurement to ensure your campaigns are actually making an impact where it matters

We’ve been discussing the challenges of measuring the effectiveness of PR campaigns for well over…

Opinion

March 2, 2022

A short guide for marketers on measuring the value of PR

Proving the value of PR has long been a challenge for marketers. One reason for…

Opinion

February 14, 2022

Utilising influencer marketing as part of a PR campaign

Over the last few years, as consumers’ disposable income has decreased, they’ve become more mindful…

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