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PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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March 8, 2022

Celebrating the amazing women paving the way in PR at Refresh

At Refresh, we do a lot of work around International Women’s Day profiling the amazing…
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March 7, 2022

Using media coverage, web traffic and lead gen to measure your PR campaign’s ROI

You might have gathered from our last couple of blogs that one of the most…
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March 4, 2022

Effective measurement to ensure your campaigns are actually making an impact where it matters

We’ve been discussing the challenges of measuring the effectiveness of PR campaigns for well over…
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March 2, 2022

A short guide for marketers on measuring the value of PR

Proving the value of PR has long been a challenge for marketers. One reason for…
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