Using media coverage, web traffic and lead gen to measure your PR campaign’s ROI
In the final installment of our measurement series, we look at how to use media coverage, web analytics and lead gen to demonstrate ROI for your PR campaigns.
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We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.
Effective measurement to ensure your campaigns are actually making an impact where it matters
In this blog, we explore the tools and tactics currently making waves across the industry to better measure the success of PR campaigns to determine what you could be doing differently.
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A short guide for marketers on measuring the value of PR
Are you a marketer struggling to prove the value of your PR spend? Read on for some handy tips and tricks on PR measurement.
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Utilising influencer marketing as part of a PR campaign
How does influencer marketing tie into a business’s overarching strategy? In this blog, we give you a whistle-stop tour of what influencer marketing is and how it can be used as part of your wider PR and marketing activity.
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Construction industry trends to watch out for in 2022
Next up in our 2022 trends blog series: Construction. Here's what's coming up for the sector this year...
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Refresh named in top 10 UK construction marketing agency league 2022
For another year running, we've been named a top 10 UK construction marketing agency.
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What will 2022 hold for UK tech?
To kick off 2022, we've discussed five trends we expect to see in the tech sector throughout the year.
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The food and drink trends to lookout for through 2022 and beyond
As the year draws to a close and we head into 2022, we’ve been exploring what’s on the horizon for the food and drink industry in 2022.
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12 campaigns we’re proud of in 2021
3rd December 2021 marked Refresh’s 12th birthday and we thought how better to celebrate than sharing our 12 favourite campaigns that we have executed in 2021!
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