PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Effective measurement to ensure your campaigns are actually making an impact where it matters

We’ve been discussing the challenges of measuring the effectiveness of PR campaigns for well over…
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A short guide for marketers on measuring the value of PR

Proving the value of PR has long been a challenge for marketers. One reason for…
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Utilising influencer marketing as part of a PR campaign

Over the last few years, as consumers’ disposable income has decreased, they’ve become more mindful…
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Construction industry trends to watch out for in 2022

There’s no denying that the last couple of years have been turbulent for the construction…
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What will 2022 hold for UK tech?

The UK’s tech sector enjoyed a record year in 2021, with start-ups and scale ups…
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The food and drink trends to lookout for through 2022 and beyond

2021 was another eventful year to say the least! From beginning the year in lockdown,…
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12 campaigns we’re proud of in 2021

3rd December 2021 marked Refresh’s 12th anniversary and we thought how better to celebrate than sharing…
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Mental health at work: a new era?

In this blog, our colleague Jackson talks about opening up the conversation around mental health…
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Greenwashing: Closing the gap between words and action

Blog authored by Jacob Robinson, junior account exec at Refresh. Climate change, protecting the environment,…
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