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PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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April 2, 2025

Should April Fools’ stunts be solely for social feeds?

Now the dust has settled on another April Fool’s Day, we wanted to share our…
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Paid media strategy

March 19, 2025

Is paid media the key to driving top-of-funnel awareness for your marketing campaign?

One of the most common objectives clients come to us with is “to build brand…
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Picture of office

December 19, 2024

PR in 2025 – looking into our crystal ball

It’s nearly 2025 and people have started sending the classic ‘let’s pick this up in…
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November 27, 2024

How to brief a PR agency

Working with a PR agency can be a game-changer when it comes to increasing brand…
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May 9, 2024

Strategies for sustaining engagement and impact as a member organisation

Finding time to stop, think, read, and digest information is becoming increasingly hard. It’s not…
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How to deliver a campaign in a complex political environment

April 25, 2024

How to deliver a campaign in a complex political environment

With local elections happening across England in just a few weeks, including the high-profile Greater…
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pr for membership organisations

February 29, 2024

PR for membership organisations: why it matters and how to get it right

Membership organisations play a crucial role in guiding and supporting various industries across the UK.…
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Westminster in London, the heart of Public Affairs. Crowded with people and British flags.

February 14, 2024

Five steps to perfect public affairs

Whatever industry you’re in, understanding what drives key decision-makers in your sector is critical. Whether…
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Image shows the houses of parliament the home of Public Affairs

January 31, 2024

Why your next PR campaign needs a public affairs powerhouse

In today’s PR world, brands aren’t just selling products – they’re increasingly becoming concerned with…
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