Home » Insights » Refresh announced as PR partner for emerging talent provider Grayce

Refresh announced as PR partner for emerging talent provider Grayce

We have been appointed by Manchester-headquartered talent provider, Grayce, further expanding our tech client base.

Grayce is a provider of emerging talent across the specialisms of digital transformation and change, data and tech. Its analysts are deployed into organisations to fill their skills gaps and work on their critical programmes, while receiving continuous training, coaching and development via the Grayce team.

We will be working to build Grayce’s brand awareness via top tier media coverage, as well as boosting its influence across multiple professional sectors, including the public sector, energy and utilities, and financial services.

The core, research-led campaign will pull on consumer insights from a generation of emerging talent, supported by expert-led insight to provide a contemporary understanding of the attitudes of a generation entering the workplace after years of political, social, and economic disruption.

Lucy Moore, associate director and head of tech at Refresh, said: “This is a really exciting partnership and we’re delighted to be working with Grayce to lead its PR activity. Fostering and supporting graduate talent is something we’re really passionate about in our own business and we’ve done lots of work in the skills and development arena for previous clients, so this is a brilliant fit within our existing client portfolio.

“Our campaign will focus on the attitudes towards work of an emerging generation of talent and is set to provide some really interesting insights to business leaders.”

Five members of the Refresh and Gracye team

Victoria Birtles, Grayce’s head of brand, marketing and communications, added: “Grayce is thrilled to be working with Refresh as we look to engage more strategically with key audiences.

“We know the pressures many sectors are under to better recruit and retain an incoming generation of emerging talent. We want to educate senior leaders in how best to engage with this group of people, and that starts with understanding their wants, needs and preferred ways of working. With that in mind, we’re really excited to see the outcome of the consumer insight work and the wider campaign.”

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