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Refresh appointed by Robertson Cooper to challenge presenteeism perceptions

We all want to be supported, so workplace well-being is a subject that really matters to us here at Refresh. We have been appointed by Robertson Cooper, the data-driven well-being specialist, to launch its latest research de-bunking the definitions and measurement of presenteeism in today’s workplace.

Robertson Cooper is an evidence-based well-being consultancy, founded by Professor Sir Cary Cooper and Professor Ivan Robertson in 1999 right here in Manchester. Its team of experts take a data driven, holistic approach to workplace health and well-being strategy, enabling businesses to navigate their starting point, identify strategic priorities and build well-being support across the business to create lasting cultural and performance-based change.

We have been working with the team on its latest research report which is provoking sorely-needed conversations within businesses, and will provide employers with the tools to better support their employees. By understanding and accurately measuring the different types of working whilst unwell, businesses will be able to improve key metrics such as productivity and absence.

Following the report’s launch, we are proud to see that publications including Forbes, Financial Times, Personnel Today and People Management have already engaged with the news and shared key insights with their readers.

Lucy Moore, associate director at Refresh said: “We are so pleased to have been appointed by Robertson Cooper to help them lead such an important industry conversation. We spend so much of our time at work, and are committed to ensuring good days at work for our Refresh team members too, so the brand’s mission really resonated with us.

We’re excited to help Robertson Cooper educate businesses on their latest findings, enforcing the key messages around how they can benefit their employees and their bottom line. It’s great to see how well the research is already being received within the media, and we look forward to sharing some more sector-specific insights in the weeks to come.”

Hannah Whitby, marketing manager at Robertson Cooper said: “It’s great to have Refresh on board to elevate our research campaign. Sharing our latest ground-breaking findings with businesses will support them in transforming their approach to management and significantly benefit employee health and well-being.

Following the launch, we can already see the conversations being sparked and the engagement in both the media and activity we are doing, such as our webinar, has been fantastic. It’s really positive to see the appetite across businesses in all sectors for more support around presenteeism, as we prepare to launch our new measurement framework and tool in early 2024.”

To find out more, visit: www.robertsoncooper.com/

To read the new report on presenteeism, visit: www.robertsoncooper.com/resources/seeing-presenteeism-differently/

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