PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Why brands need to be bold in the age of AI and lead with creativity

So much is currently being written about AI and its adoption, and while it’s fast-moving…
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AI and the future of search marketing: insights from Liverpool’s MerseySearch

We ventured to Liverpool and MerseySearch this week to hear about the evolving role of…
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Why face-to-face events matter more than ever in PR – and how to put on a good one

By its very nature, public relations is ever-changing; delivery tactics and channels evolve with the…
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How to be successful at a trade show: A FREE guide to trade show marketing

Are consumer or business trade shows worth it? We’re asked this all the time. Exhibiting…
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The role of influencers in home & garden PR: How to get your brand in front of the right audience

The rise and rise of social media platforms have created an almost infinite number of…
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What is the difference between nano, micro, macro, and mega influencers?

Influencer marketing can be a minefield. Social media platforms and their algorithms change constantly. Creators…
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How PR can help garden product brands thrive in a competitive market

The garden product industry is more competitive than ever, particularly during the high-stakes spring and…
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What to consider before launching a LinkedIn advertising campaign

Inspired by our work with a client on a recent campaign, we wanted to share…
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Maximising seasonal PR for home & garden brands: When to pitch and what to say

Timing is everything in PR. Whether it’s a reactive comment on current affairs – such…
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