PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

How people-centred press coverage can drive adoption of new technology

When you hear of new technologies such as “heat pumps”, “solar panels”, or “EV chargers”,…
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How HVAC and built environment marketers can turn policy into opportunity

The built environment is about to experience one of its most significant shifts in decades.…
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Celebrating innovation, skills, and community at InstallerSHOW 2025

InstallerSHOW 2025 marked a milestone moment for the HVAC and plumbing industry. Not only was…
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Food for thought: What are the ingredients in a good story?

During my decade working in media and communications – both as a news reporter and…
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Meet the Media: The Build Network UK – the channel championing the construction industry

Welcome to the first in our ‘Meet the Media’ blog post series, where we shine…
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Why brands need to be bold in the age of AI and lead with creativity

So much is currently being written about AI and its adoption, and while it’s fast-moving…
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AI and the future of search marketing: insights from Liverpool’s MerseySearch

We ventured to Liverpool and MerseySearch this week to hear about the evolving role of…
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Why face-to-face events matter more than ever in PR – and how to put on a good one

By its very nature, public relations is ever-changing; delivery tactics and channels evolve with the…
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How to be successful at a trade show: A FREE guide to trade show marketing

Are consumer or business trade shows worth it? We’re asked this all the time. Exhibiting…
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