We have been appointed by global packaging, product, and material test and inspection partner Industrial Physics to lead an international awareness campaign on the evolving packaging landscape, and to bring the specialist closer to key audiences across its core sectors.
Our campaign will explore and highlight the developments and challenges experienced by packaging professionals on an international scale, with predictions from the experts on how the landscape is set to evolve in light of changing consumer and brand requirements.
Industrial Physics is a test and inspection partner, responsible for the equipment that allows businesses to accurately assess their packaging, materials, and finished products all over the world. The inspection expert works with world-renowned brands in sectors spanning food and beverage, flexible packaging, automotive, medical devices, pharmaceuticals, and many more.
We were selected to support the international team with its research-led awareness campaign and wider marketing strategy due to the agency’s strong experience in manufacturing communications and breadth of industry connections.
Laura Mashiter, managing director at Refresh commented: “We quickly felt a connection with the Industrial Physics team, and understood the importance of the awareness campaign ahead of us.
“We’ll be running a research, stats-based PR campaign which is our bread and butter. In this campaign, we will be working together to highlight where further work is required and what needs to be done in order to alleviate challenges within the packaging landscape, for the benefits of brands and end users across the world.”
Kate Sanchez, Global Head of Digital Performance and Demand at Industrial Physics, added: “Packaging is innovating at a rapid pace and at Industrial Physics it’s our purpose to protect the integrity of our customer’s brand and product through the development of industry-leading test and inspection solutions.
“We are delighted to partner with Refresh and use the team’s expertise to bring this important research to the market – research that will shine a light on the biggest areas of innovation that are impacting testing solutions for manufacturers, production lines, and laboratories across a multitude of industries.”