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Refresh grows digital-driven portfolio with appointment of Aqua Pura

For the third year in a row, we’ve been appointed by Cumbrian-based Natural Mineral Water brand, Aqua Pura. The 2023 campaign will see Refresh working with the Aqua Pura team on a campaign which involves a mix of influencer relations, video content, and traditional press office activity.

The overarching key message is around encouraging families to spend more time together in the great outdoors, taking time out of their busy lives to go on adventures, all while staying hydrated. As such, we will be working with a whole host of influencers to encourage them to go on their own adventures – whether that be with their family, friends, or dog!

What’s more, Aqua Pura has teamed up with the AJ Bell Great Run Series as its official hydration partner for 2023. The partnership will keep runners hydrated throughout the races across the UK, including the series’ flagship AJ Bell Great North Run.

To amplify the partnership, we will be working with GB Olympic Marathon Runner, Stephanie Davis, to help educate the nation on the importance of hydration when running.

We’ve got a busy summer coming up at Refresh!

“This will be our third year working with Aqua Pura and we can’t wait to really bring this campaign to life over the coming months. It’s always a pleasure to work with Aqua Pura and this year we have a particularly exciting campaign with the addition of influencers and video content. I just know the Refresh team will do a brilliant job!” concludes Laura Mashiter, managing director at Refresh.

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