We have been appointed by aluminium glazing systems supplier, Aluprof UK, to support its launch into the U.K. domestic market.
Aluprof UK is one of the most prominent European suppliers of aluminium glazing systems for both commercial and individual construction industries, but with big ambitions to grow into the domestic market.
Part of the Grupa Kety Group, it has over 70 years of experience and five production facilities worldwide. With a host of world-class designers and engineers on the team, Aluprof offer innovative and technologically advanced solutions that greatly exceed European and UK quality requirements.
Initially, the campaign will focus on gaining market insights to better understand the needs of new customers, as well as encouraging installer membership to its growing and exciting installer network.
Laura Mashiter, managing director at Refresh, commented: “Aluprof UK is one of the leading brands in the industry and this campaign marks an ambitious step into a new market. It is one we’re really excited about coming on board with. Aluprof UK has a demonstrable ability to provide quality products in its traditional markets, as well as offer a professional, approachable service. As we build the campaign to target the domestic market, we’re confident customers will value that message.
“We’re looking forward to launching an insights-driven campaign and promoting brand awareness amongst exciting new audiences.”
Wojciech Brozyna, managing director at Aluprof UK, added: “Working with Refresh is the right choice for us as we focus our efforts on engaging more strategically with a new sector of the U.K. market.
“We were impressed by their ideas and ability to deliver on a thoughtful, insight-led campaign plan. It’s also particularly important to us that we can collaborate in person. Our offices are in Altrincham and London, so the opening of Refresh’s London office alongside their Manchester HQ is ideal!”
“We’ve already been able to work quickly, meeting several times with the Refresh team to carefully plan our 2024 campaign and ensure we hit the ground running in the new year.”
If you would like to boost your brand awareness or generate sales leads with an impactful, research-led campaign, get in touch today!