The brief
Immersify Education is a UK based, award-winning EdTech scale up which develops interactive educational resources for the modern-day learner. The company was founded to address the problem that educational resources are outdated, expensive, discourage the engagement of learners and don’t support blended learning.
In April 2022, Immersify appointed Refresh as its first ever PR agency to boost brand awareness and support expansion of its Immersify Dental platform into the B2C market.
To do this we designed and implemented a short, three month sprint campaign which focused heavily on strong media relations across dental and education trade press to build brand awareness, while positioning Immersify Education as an innovative scale up in the North West of England.
35
pieces of quality coverage
2.6m
eyes on brand
40%
backlinks
The results
The short three month campaign delivered:
- 35 pieces of quality coverage across trade and regional media including Education Technology, The Dentist, The Probe, FE News and TheBusinessDesk.com
- Coverage reaching more than 2.6 million people
- 40% of coverage included a back link to the Immersify Education website and or/ the application stores
- Key messaging included in 100% of coverage
- 100% positive sentiment in all coverage
Services delivered include:
- Strategy and planning
- Stakeholder management
- Trade and regional press office
- Backlink building
- Press releases
- General copywriting
- Social media
- Digital advertising
- Measurement and evaluation
"We were really pleased to work with Refresh in this campaign: their innovative approach and their collaborative nature, made it a pleasant experience. We were happy to see the coverage we got from different media in the UK and we will be working with them on future projects”. Founder and CEO, Immersify Education