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FEIN Power Tools: relaunching to the metals market

FEIN is a manufacturer of premium quality power tools and accessories for the industrial/metal and interior sectors. As the original manufacturer of the world’s first power tool, FEIN has been innovating for over 150 years and is extremely proud of its engineering heritage.

It approached Refresh to deliver a campaign to relaunch the brand in the metal sector, gain widespread awareness and clarify its brand positioning with its audiences. Refresh’s brief covered PR, internal communications and media buying.

Initially Refresh spent time undertaking desk research, followed b a strategy session with key internal staff and finally a review of the corporate business plan. From here, Refresh devised a PR strategy to dovetail into the company’s plans, with target audiences and key messages aligned carefully.


pieces of coverage


eyes on brand


metalworking experts interviewed

Tactically, Refresh undertook a programme of media relations, targeting niche metal working titles, using the advertising budget to maximise coverage and eyes on brand.

FEIN was delighted with the campaign and appointed Refresh to develop and deliver phase two of the campaign, to maximise the solid foundations built with the initial campaign – watch this space.

Services provided include:

  • Strategy and planning
  • Thought leadership pieces spanning print, online and Linkedin
  • Case studies
  • Media relations
  • Media buying
  • Influencer engagement
  • Social media campaign concepts
  • Press releases
I felt since the first initial call that we just clicked really well. I really appreciated how interested and enthusiastic the team has been in the brand and this project - Refresh is definitely the right team to push this forward. I was also looking for an agency who really understood the technical nature of what we do and Refresh demonstrated this well. Marketing Manager at FEIN

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