Eurocell plc, the UK’s leading manufacturer, distributor and recycler of PVC-U window, door, conservatory and roofline systems, approached Refresh in 2018 to devise a campaign to help it reach an audience it had traditionally struggled to get in front of – architects and specifiers.
Refresh devised the ‘Future Homes’ campaign: a lead-generation campaign that delivered a consistent level of media coverage, grew the presence of the brand with key specifier decision makers and put Eurocell directly in contact with key buyers. The results speak for themselves, but it was ultimately thanks to Eurocell’s trust in Refresh that this campaign went ahead and succeeded so well.
150
sales leads
60
pieces of coverage
400
website visitors
Refresh undertook market research and organised an event for specifiers at The Building Centre, London, where industry experts came together to discuss the findings. This work was collated by Refresh into a whitepaper which was hosted on Eurocell’s website.
The 12-month campaign delivered:
- 769 downloads of Future Homes report
- 150 qualified sales leads
- Cost per lead approx. £22 based on campaign spend
- Average time spent on page: 4.03m
- 4000+ unique visitors to campaign page on website
- 60 pieces of coverage
- 39 links to the Eurocell website – helping SEO
- Links in 65% of all coverage achieved
- Face-to-face interactions and continued engagement with key
Services delivered include:
- Strategy and planning
- Research
- Event management
- Award entries
- Press releases
- Feature writing
- General copywriting
- Case studies
- Social media
- Press trip
- Design work
- Measurement and evaluation
From developing the strategy, through to the creative campaign ideas and the implementation, Refresh demonstrated an in-depth understanding of our needs and worked tirelessly to ensure that we met all our KPIs. Marketing Manager at Eurocell