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PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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October 10, 2025

InstallerFESTIVAL’s Judi Awards welcomes Refresh to the line-up of sponsors

PR and marketing agency for the construction sector, Refresh, will sponsor the Creative Content category…
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September 2, 2025

Refresh is the media partner for The Heating Installer Awards 2026

The Heating Installer Awards is part of the Installer Awards group, and is in fact…
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September 1, 2025

Our money’s on B2B influencers; LinkedIn’s is too

While in years gone by you’d be forgiven for putting influencers mostly into a box…
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May 1, 2025

What is the difference between nano, micro, macro, and mega influencers?

Influencer marketing can be a minefield. Social media platforms and their algorithms change constantly. Creators…
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April 17, 2025

What to consider before launching a LinkedIn advertising campaign

Inspired by our work with a client on a recent campaign, we wanted to share…
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April 2, 2025

Should April Fools’ stunts be solely for social feeds?

Now the dust has settled on another April Fool’s Day, we wanted to share our…
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March 24, 2025

How to create an effective user-generated content strategy

Your social media strategy may well be a work of art and something you and…
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Paid media strategy

March 19, 2025

Is paid media the key to driving top-of-funnel awareness for your marketing campaign?

One of the most common objectives clients come to us with is “to build brand…
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January 27, 2025

How to make an impact with your 2025 social media strategy

Social media platforms are constantly evolving – which means, so are social strategies. But in…
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