PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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HVAC
Opinion

August 21, 2025

How people-centred press coverage can drive adoption of new technology

When you hear of new technologies such as “heat pumps”, “solar panels”, or “EV chargers”,…

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Image of food ingredients on chopping board

Opinion

June 27, 2025

Food for thought: What are the ingredients in a good story?

During my decade working in media and communications – both as a news reporter and…

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Bold and creative PR stunts

AI
Opinion

June 16, 2025

Why brands need to be bold in the age of AI and lead with creativity

So much is currently being written about AI and its adoption, and while it’s fast-moving…

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AI marketing experts panel discussion

AI
Opinion

June 6, 2025

AI and the future of search marketing: insights from Liverpool’s MerseySearch

We ventured to Liverpool and MerseySearch this week to hear about the evolving role of…

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Lucy on InstallerShow panel

Opinion

May 30, 2025

Why face-to-face events matter more than ever in PR – and how to put on a good one

By its very nature, public relations is ever-changing; delivery tactics and channels evolve with the…

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Free trade show marketing guide for exhibitors

News
Opinion

May 14, 2025

How to be successful at a trade show: A FREE guide to trade show marketing

Are consumer or business trade shows worth it? We’re asked this all the time. Exhibiting…

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