PR News and Insights

We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

Installer Awards 2027: 12 years on, and we’re just getting started

Twelve years ago, we spotted a gap in the market. There were thousands of highly…
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The final quarter isn’t a wind-down: how to make Q4 count for your PR

September has a habit of feeling like the start of something new. Summer holidays are…
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You don’t need to be the biggest brand to own the conversation

It’s easy to assume that the biggest businesses in an industry will naturally get the…
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GEO vs SEO: What’s the difference and do you need both?

If you work in PR and marketing, there’s no doubt you’ve noticed a new acronym…
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From product launches to market moments: how construction brands can create their own news

For many construction businesses, PR begins and ends with the product launch. A new product…
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The countdown is on: What the Future Homes Standard means for building product manufacturers

After years of consultation and anticipation, the Future Homes Standard is now just seven months…
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Thought leadership or thought following? Why B2B brands need something worth saying

“Thought leadership” has become one of those phrases that pops up in most PR strategy…
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