Manchester based PR and comms agency, Refresh, has been appointed by Polypipe Building Products – the UK’s leading manufacturer of plastic piping systems and low-carbon heating solutions for the residential market – to reenergise the brand’s presence across key channels.
Refresh was appointed following a competitive pitch, thanks to the agency’s strong heritage and contacts in the heating and plumbing industry, combined with its creative ideas, outside-of-the-box thinking and proactivity.
It will work with Polypipe to reinvigorate the brand, deliver an integrated communications strategy and enhance its relationships with installers, merchants and specifiers across the UK, whilst providing useful resources to support them through a period of significant change within the sector.
Commenting on the appointment, Lucy Moore, associate director at Refresh said:
“We have enjoyed a longstanding relationship with Polypipe over the past seven years via its sponsorship of our Heating Installer Awards. So, we are thrilled to now have been appointed to lead its UK PR strategy.
“Polypipe has a strong, long-standing heritage and manufactures a vast range of plumbing and heating solutions, meaning it is already well known and highly respected in the market. But with various updates to building regulations and an increasing demand for more sustainable heating solutions ever-present, we are looking forward to raising awareness of how Polypipe can support here via its technical knowledge and expertise.”
Maria McDonald, PR and Digital Marketing Executive at Polypipe Building Products, added:
“We have thoroughly enjoyed working with Refresh over the years while sponsoring the Heating Installer Awards. We’re really looking forward to taking that relationship further and working with Refresh to evolve our PR strategy, build connections of commercial importance and educate and support our customers on big upcoming industry changes.”