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Refresh set to build greener future with appointment of Accoya

We have been appointed by Accsys Technologies to boost brand awareness of its high-end Accoya brand across both B2B and B2C markets.

While Accoya is already the material of choice for hundreds of manufacturers and distributors globally, our campaign will help the brand strengthen its position among architects and consumers.

Whether it’s used for windows, doors, cladding or decking, Accoya has featured in a number of architecturally significant projects and has helped many homeowners to make their house a home thanks to its sustainable, high-performance credentials.

Following a competitive pitch, we have been appointed thanks to our strong experience and contacts in both the built environment and home interest sectors. This, combined with our creative, outside of the box ideas made us the perfect extension of Accsys’ in-house marketing team.

Libby Zbaraska, account director at Refresh commented: “At Refresh we pride ourselves on devising and generating creative campaigns for new and existing clients, and we look forward to giving internal marketers choices – perhaps choices away from what they’d typically expect to hear from a PR agency. We really enjoyed the ideation around the pitch for Accoya, and are really looking forward to rolling out these different ideas. In Accoya, Accsys offers its customers a product that is not only sustainable but is also high-performing, and we can’t wait to help boost brand awareness.”

The consumer arm of the activity is already in motion, targeting home interest and national newspaper titles in particular. Our campaign will deliver strategic consultancy, media relations, content creation via video and graphics, thought leadership and more.

Gillian Edwards, head of communications and ESG: “Accoya wood is truly unique. It’s very rare that you’ll find a product which is both highly sustainable and high-performing, but Accoya is just that! We chose to work with Refresh as its team came to the pitch armed with creative, thought-provoking ideas that will truly bring the brand to life while also raising awareness of what an incredible product Accoya is.”

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