The Glass and Glazing Federation (GGF) has launched a new consumer PR campaign called “Think Glass” to increase awareness of the lifestyle benefits of glass to homeowners.
The campaign will use and develop consumer research, produce informative articles, increase awareness of the GGF and its Members. The GGF commissioned Refresh to help implement the campaign and gain wide consumer press coverage in the premium lifestyle publications reaching millions of consumers.
The online platform for the new campaign is the GGF’s award winning consumer advice website MyGlazing.com which attracts over 200k unique visitors per year.
James Lee, GGF Director of External Affairs commented on the new campaign, “This is a very exciting and unique campaign that has been in our planning for over six months. The GGF and Refresh will be using the full range of information within the GGF technical library. We will also be working closely with glass experts in the manufacturing sector to communicate to millions of homeowners how glass and its technology can improve their lifestyles.”
Lucy Moore, Account Director, Refresh PR added, “We are looking forward to working with the GGF on this campaign. Following the success of our PR campaigns on MyGlazing.com since 2015, it will be good to start a new and essential campaign to help consumers appreciate the life-enhancing properties and performance of glass.”
The GGF’s broad aims of the campaign are:
- To integrate and repurpose the GGF’s broad messages and technical information on fire safety, safety and energy efficiency to educate and inform consumers on the different types of glass and how they benefit their everyday lifestyles.
- To underline the GGF and its Members as the leading authorities in glass.
- To create and increase greater awareness of the GGF and its Members to consumers via MyGlazing.com, the GGF’s award winning website.
- To drive more traffic to MyGlazing.com and to subsequently reach the GGF’s consumer facing members on MyGlazing.com.
John Agnew, GGF Managing Director commented, “Following our extensive planning and with the implementation now in motion, we are looking forward to delivering this national PR campaign for the benefit of GGF Members, consumers and the wider industry.”
To find out more about MyGlazing.com please visit www.myglazing.com.