Aqua Pura, one the UK’s fastest growing mineral water brands, has been working with Refresh to handle new product launches and raise brand awareness in 2022.
While its wider integrated marketing campaign includes creative, advertising, social media and paid for activity, Refresh’s remit is focused on public relations activity as the brand strengthens its presence.
Under Refresh’s recommendation, the 2022 PR campaign has seen the mineral water brand team up with hydration expert, Dr Stuart Galloway of the University of Stirling, to help educate the nation on hydration.
Dr Stuart is a professor of exercise physiology and has a PhD in nutrition and metabolism. His research, which focuses on topics such as human nutrition and exercise metabolism, has led to him authoring over 80 original peer-reviewed research articles, review articles, and book chapters.
Kelly Hall from Aqua Pura, commented: “2022 has been a fantastic year for Aqua Pura so far. People nationwide are able to get their hands on bottles from almost all supermarkets in their area, and the likes of Booths has also placed Aqua Pura on its shelves. We’re excited to see where the next half of the year takes us and look forward to continuing to work with Refresh.”
Laura Mashiter, MD of Refresh, which handles both the trade and consumer public relations activity, commented: “It’s been a busy few months for the Aqua Pura team at Refresh. From securing media coverage in the likes of Good Housekeeping, Mail Online the Sunday Express and The Grocer, to securing award shortlists and organising competitions with thousands of entrants, we’re thrilled to be helping boost brand awareness for Aqua Pura.”
Aqua Pura, which is owned by Roxanne UK, is bottled at source is the beautiful Eden Valley in Cumbria. Located next to a special area of conservation, Aqua Pura is filtered through ancient, mineral-rich rocks giving it its consistently clear and refreshing taste.
The Refresh team will be out an about in August as sampling activity launches across areas of the Lakes. Look out for the team, come and say hello, and grab a bottle!
Dr Stuart Galloway