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Aqua Pura chooses Refresh

Aqua Pura, the British natural mineral water brand, which is owned by Roxane UK, has appointed three agencies to handle new product launches and raise awareness of its sustainability credentials, including launching a new TV advertising campaign.

The three agencies, including Refresh, will deliver an integrated campaign including creative, TV advertising, new website, social media, paid for activity and PR as the brand expands its presence.

Aqua Pura is sourced from the beautiful Eden Valley, today one of the fastest growing British natural mineral water brands in the UK and proud of its Cumbrian heritage.  Located next to a Special Area of Conservation, Aqua Pura is filtered through ancient, mineral-rich rocks giving it its consistently clear and refreshing taste.  That’s why it’s called Aqua Pura – quite simply, the name means Pure Water.

Roxane UK will be placing a big focus on the Aqua Pura brand for 2021 and beyond, starting with this seven-figure sum campaign.

Carys Delve, Brand Manager for Aqua Pura, commented: “We have a really exciting 2021 planned, with product development, new packaging and substantial eco-credentials so it was essential that we had a ‘family’ of agencies that can support us in meeting our objectives.”

Laura Mashiter, MD of Refresh, which will handle the trade and consumer PR and promotion, commented: “Aqua Pura is a great British success story, so to win a competitive pitch for the work and be able to deliver our ideas over the summer as we come out of lockdown, has been fantastic news for our team. It is great that we can add Aqua Pura, a British brand to our roster of clients, and we are inspired by the plans they have in place.”

The integrated activity will launch in August 2021.

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