Consumer PR Agency

Is it time to up your consumer PR game? Ready for a refreshing approach to B2C comms and marketing?

If it’s an impactful and inspired PR campaign you’re looking for, then you’re in the right place – building consumer brand awareness is our bread and butter.

Our team of consumer public relations professionals specialise in bold, creative consumer PR campaigns. Our brands are noticed, and remembered. From securing national headlines to sparking social buzz, our approach blends strategy, storytelling and standout execution.

We’re well-versed in:

• Creative PR stunts
• Consumer product placement
• Viral content creation
• Celebrity endorsements and partnerships
• Influencer activity and user generated content
• Consumer media relations
• Proactive and reactive news campaigns
• Big brand activations
• Consumer broadcast PR
• Measurable results

 

Creative PR stunts

A good PR stunt turns heads and stops people scrolling. It makes people take notice and acts as a story in itself.

This could be an art installation, pop-up shop, food art, limited edition product, or setting your own Guinness World Record.

Standing out from the crowd has never been more important. In a fast-paced world where news sites are saturated with stories and social media feeds are flooded with content, we help brands be memorable and shareable.

 

 

Consumer product placement

A robust and hard-working consumer press office is the backbone of every good public relations strategy. Association with well-regarded news titles and lifestyle magazines can drive sales and showcase your product on a national level.

From glossy magazines to influencer gift guides and online reviews, we can get your products into the right hands, and the right pages.

 

 

Viral content creation

At Refresh we don’t just ride trends, we anticipate them. Our team understands what makes content move, and we create timely, brand-aligned campaigns that earn attention across social channels.

Understanding algorithms and having our finger on the pulse means we know what’s trending and how to capitalise. Become an overnight success, and see your views, engagement, and interactions soar.

So, whether it’s TikTok, Instagram, YouTube, Pinterest, Bluesky, LinkedIn, or even X, let us help. In a world where everyone wants to be seen, we actually make it happen.

 

 

Celebrity endorsements and partnerships

Sometimes you need that someone to elevate your campaign and take it to another level.

We match brands with the right celebrity or influencer to maximise credibility and cut-through. From outreach and negotiation to media prep and campaign execution, we manage every step.

Through strategic celebrity and influencer partnerships negotiated on your brand’s behalf, we agree on what, how, who, and where your products are seen, in the press or on social media.

Let us find you an authentic brand ambassador – someone who lives and breathes the values of your organisation.

 

 

Mega, macro, micro, and nano influencer activity

We work with influencers of all sizes to endorse your products in an authentic and organic way. This can be anything from a simple influencer gifting strategy to a long-term brand partnership.

We will shortlist the accounts and personalities most suited to your brand and audience, review their engagement data, and negotiate their involvement with your brand or product.

The resulting user generated content can be used across channels and throughout your entire marketing campaign. There are influencers in every sector you can think of, from parenting bloggers, gardening Instagrammers, to plumbing and heating installer influencers.

 

---

 

FAQs

What is consumer PR?
 Consumer PR is about building awareness, trust and visibility for brands that sell directly to consumers – through media coverage, influencer engagement and creative campaigns.

What kind of brands do you work with?
We support brands in sectors including food & drink, lifestyle, home & garden, fashion, health and FMCG. Whether you’re launching or scaling, we’ve got the experience to help.

What makes Refresh PR different?
We’re not just creative – we’re strategic. Our campaigns are designed to deliver results, not just headlines. And we’ve got the awards to back it up.

 

Big brand activations

Taking a brand from a screen or product and putting it into a real-life activation through experiential marketing makes people take notice.

Through consumer brand activation in a high footfall area, you are bringing attention to your business and product that would otherwise not happen.

Let us help to create an opportunity for consumers to see and use your product, record interactions, and utilise for social media. We also can advise on the best exhibitions and trade shows to get your brand out in the open.

 

 

Consumer broadcast PR

Consumer PR coverage is not solely glossy magazine placements.

TV, radio, and podcasts are also valuable exposure in building brand awareness over time. Bagging a spot on the BBC Breakfast or ITV This Morning requires the right blend of spokesperson, story, and timing.

As part of our consumer PR strategy, we can put your people or product in the best position to grace the silver screen and be seen by the millions of people who watch primetime television.

Adding broadcast to the mix of channels of your consumer marketing strategy will increase the opportunities to see your brand and make it all the more memorable.

Here’s how we secured eight top-tier broadcast PR interviews for SkinnyBooze.

 

 

Measurable consumer PR results

No campaign would be complete without measuring impact and evaluating results.

By understanding what works for you and your brand, we can do more of the successful and sales-driving activities, and help you allocate more budget for marketing activities that show a return on investment.

We pride ourselves on PR that works, and our award-winning results prove that. With over 50 award wins and shortlists – we know what we’re doing.

 

Consumer media relations

While we have that little black book of consumer news and lifestyle media contacts at our disposal, it’s also important that your comms say something, that they make people feel something.

As part of our PR strategy setting exercise, we will work with you to form a list of key messages and make sure they are communicated in every press release or piece of content we create.

Through media relations, understanding each journalist’s interests and what they are most likely to cover, we can get you the column inches that you require. If you want to appear in top-tier media publications, then we can make it happen.

 

 

Proactive and reactive news campaigns

Reacting to the fast-moving and ever-changing news agenda is a way to insert your brand into the headlines. Having an expert on hand with commentary, a topical opinion, or unique insight means that your input is invaluable if the news agenda swings in your favor.

We regularly create reactive consumer PR newsjacking strategies for brands that want to capitalise on a moment in time and gain fame during a key date.

But we don’t rely on you to give us news hooks. Instead, we can engineer news stories using market research, consumer surveys, product stunts, and more to create headline-worthy news stories.

 

Consumer PR team testimonials and case studies

Don’t just take our word for it, here’s what some of our previous and existing consumer comms agency clients have to say:

Aqua Pura Brand Manager: “The team at Refresh is a delight to work with. They completely met the original brief and went over and above to make it bigger and better.  They have worked and collaborated excellently with all the agencies working on the brand to deliver an excellent campaign this year and we look forward to building on everything achieved for a bigger campaign next year.”

See how we’ve worked with brands like yours in the past, and how we scooped some awards in the process:

• The Boys’ Brigade PR Case Study: Owning your owned content channels and creating captivating content
• Aqua Pura PR Case Study: Using market research to make a splash in the media

 

 

Can you get my product into national magazines or TV?
Yes. We have strong relationships with journalists, editors and producers across top-tier media and regularly place client products in print, online and on-air.

Do you offer influencer and celebrity partnerships?
Absolutely. We’ll find the right talent to match your brand values, handle the negotiations and ensure the partnership supports your wider marketing goals.