HVAC & Plumbing PR Agency

We specialise in helping heating, ventilation and air conditioning (HVAC) brands cut through the noise. Whether you’re launching new technology, navigating policy changes, or engaging the installer market, your communications need to be clear, credible, and compelling. That’s where we come in.

We understand the challenges and opportunities across the HVAC landscape. From manufacturers and distributors to housing providers and installer networks, we craft PR strategies that get your message in front of the right people, and deliver results that move the dial.

Heating, ventilation and air conditioning might sit behind the scenes in our homes, offices and public spaces, however it’s our job to help you shout about what keeps them running comfortably, safely, and efficiently. From smart air con and low-carbon boilers to whole-building ventilation and decarbonisation upgrades, this sector plays a vital role in the built environment and the UK’s journey to net zero.

We know the sector inside out. This means we know how to build the right PR and marketing plan to raise your profile, tell your story, and drive your business forward.

 

Our HVAC PR services

Every HVAC company has a different message to share and a different audience to engage. That’s why we offer tailored PR services that align with your commercial goals and speak your stakeholders’ language.

Our core HVAC PR services include:

• Media relations – Coverage in national, trade and regional press to raise brand awareness and credibility
• Stakeholder engagement – Communications that resonate with installers, specifiers, housing professionals and procurement teams
• Crisis communications – Clear, proactive planning for when your reputation is at risk
• Thought leadership – Content and commentary that positions your brand as a trusted authority in HVAC
• Event promotion – Support with trade shows, CPD events, new product launches and roadshows
• Social media support – Establishing and growing your organisation on the social media platforms your audience use
• Event management – Hosting and organising an intimate roundtable and large scale events to that put you in a room with the people that matter
• Digital PR – Campaigns designed to improve SEO, visibility and engagement across digital channels

Whether it’s a product launch, a sustainability announcement or long-term reputation management, our team brings the creativity and sector knowledge needed to make a measurable impact.

 

We reach the right stakeholders in the HVAC sectors

The HVAC industry depends on the people who install, specify, maintain and manage systems every day. But reaching this audience isn’t always straightforward. Engineers, contractors and technical professionals are busy people. They value relevance, expertise and authenticity over sales spin.

We’ve spent years building strong relationships across the entire HVAC value chain. That includes:

• Heating and air conditioning engineers
• Mechanical contractors
• Specifiers and architects
• Local authorities and housing associations
• Distributors and merchants
• Trade press journalists
• Regulatory bodies and associations

We know what interests these groups, what frustrates them, and what earns their trust. Whether it’s placing an expert feature in HVP, securing a technical interview in PHAM News, or launching a content-led campaign on LinkedIn and Instagram, we make sure your messaging lands with the right audience.

 

Exclusive access to the Refresh’s Plumbing and Heating Installer Network

One of our biggest strengths is our direct connection to the plumbing and heating community. We don’t just work in the industry, we help lead the conversation.

Refresh owns and operates two of the most respected awards campaigns in the trades calendar:

• The Heating Installer Awards
• The Plumber Awards

These long-running national awards, now in their eleventh year, recognise and celebrate the hard work, skill and professionalism of the UK’s best tradespeople. Through these initiatives, we have built a proprietary network of thousands of engaged, trusted and experienced installers.

This network is unique to Refresh and gives our clients a genuine competitive advantage. Whether you want real-world feedback on a product, need trusted voices to trial and review your kit, or want to get messaging into the hands of your most influential customers, we’re in pole position to make it happen.

We know how to speak their language, we understand their values, and we can connect your brand with the right people at the right time.

 

Proven marketing success in the HVAC sector

We’re proud to have delivered outstanding PR results for a broad range of clients in the HVAC space. From specialist manufacturers and smart tech providers to training companies and social housing suppliers, our campaigns are built to deliver meaningful outcomes.

We’ve helped:

• Launch high-efficiency heating systems into the UK market
• Create national awareness campaigns around indoor air quality
• Drive installer engagement with loyalty schemes and new products
• Support PR and communications for decarbonisation initiatives
• Respond quickly to industry changes, regulations and crises
• Create thought leadership platforms that elevate client voices

Whether you need a six-month PR push or a multi-year strategic communications partnership, we have the tools, team and track record to help your brand grow.

 

Communications support for Social Housing HVAC projects

In the social housing sector, HVAC is front and centre. With the government’s net zero targets, and a growing pressure to improve tenant living conditions, housing providers must invest in efficient, sustainable HVAC systems.

We support these efforts by offering PR and communication services specifically designed for social housing projects. We understand the sensitivities of tenant communication and the operational realities of retrofit projects.

Our HVAC PR services for social landlords include:

• Resident engagement and messaging around system upgrades
• Stakeholder communications for local authorities and housing boards
• Technical storytelling for retrofit, decarbonisation and energy efficiency
• Crisis response planning and rapid comms deployment

We deliver accurate, accessible and human-led communications that help manage expectations and protect your reputation.

 

Marketing industry awards and recognition

Our commitment to delivering top-tier HVAC PR has been recognised by industry peers and award bodies alike.

Refresh has won numerous accolades at the Construction Marketing Awards, including:

• Best Use of Press and PR
• Best Campaign Under £25k
• Best Campaign £25k–£50k
• Best Small Agency

We’ve also earned a place in the CMA’s Top 5 Construction Agencies in the UK.

But our proudest achievements are the long-term relationships we build with our clients, and the real-world business growth we help them achieve. From installers who now see your product as their go-to brand, to housing providers who trust your name, our PR makes things happen.

 

Why choose Refresh for your HVAC brand?

With so many PR agencies out there, what sets us apart?

1. HVAC expertise
   We don’t need a crash course in how underfloor heating works or why MVHR systems are on the rise. We already know. We understand the technical detail and industry context, which means we hit the ground running.
2. Powerful connections
   From journalists and editors to installers and specifiers, we have the contacts that matter. Our proprietary installer network is an unrivalled asset.
3. Creative storytelling
   We translate technical messages into compelling stories that resonate with your audience and support your commercial goals. The complex made simple.
4. Measurable results
   Whether you want better SEO rankings, increased product enquiries or improved trade reputation, we tie everything back to business metrics, and organisational and commercial outcomes.
5. Full transparency
   No jargon. No smoke and mirrors. Just clear plans, consistent communication, and honest reporting. From a strategy session at the start of the project, to quarterly, mid-year and annual reviews to make sure we’re on track with meeting your objectives and KPIs.

HVAC PR Case Study: Polypipe – Making Part L Regulations Engaging

When Polypipe Building Products wanted to lead the conversation around updates to Part L of the Building Regulations, they turned to Refresh to help cut through the complexity. With installers being a key audience, the challenge was to simplify the technical language and deliver it in a format that would resonate with a younger, digital-savvy generation.

Our solution? A bold, social-first video campaign called ‘A Question of Regs’. Set in a boxing gym and styled as a game show, the series featured real installers tackling quiz challenges around Part L, with humour and forfeits thrown in. It humanised the brand, delivered technical clarity, and positioned Polypipe as an authoritative yet relatable voice in the sector.

The results were clear:

• Over 120,000 video views

• 4.3 million campaign reach

• 66 pieces of media coverage

• Dozens of influencer-led content pieces

• Significant increases in website engagement and social interactions

The award-winning PR campaign not only modernised Polypipe’s brand but sparked real conversations across the installer community. It’s since been described as the company’s most successful PR campaign to date, and a perfect example of how we bring creativity, industry knowledge and measurable results to every HVAC brief.

Ready to grow your HVAC brand?

We’re passionate about helping HVAC companies of all shapes and sizes thrive. Whether you’re leading the charge in energy-efficient heating, launching a new product line, or looking to grow installer loyalty, we’re the PR partner that understands your world.

Our team is ready to create and deliver a communications plan tailored to your objectives, your sector, and your future.

Let’s get started. Contact us today.

 

HVAC PR FAQs

What does an HVAC PR agency do?

We specialise in building awareness, trust and engagement for heating, ventilation and air conditioning companies. We help brands connect with installers, specifiers, housing providers and decision-makers through media, content and strategic PR.

 

How can PR help my HVAC company grow?

Effective PR builds your reputation, increases brand visibility, supports sales, and helps you reach new audiences. It positions your company as a thought leader and trusted supplier in a competitive market.

 

Do you work with plumbing and heating manufacturers?

Yes. We work with product manufacturers, smart tech firms, training providers, trade associations, installers, and more. Our campaigns are built around your needs and your audience.

 

How do you communicate with installers and engineers?

We have our own installer network through the Heating Installer Awards and Plumber Awards. This gives us unique access to the UK’s plumbing and heating community, meaning we can reach and engage this audience like no other agency.

 

What kind of results can I expect?

Every campaign is different, but our clients typically see an uplift in media coverage, brand recognition, web traffic, and installer engagement. We set clear KPIs and report on real business impact.

 

Why should we choose Refresh PR?

Because we understand the HVAC sector, we’re connected to your target audience, and we deliver campaigns that actually work.

 

Let’s talk HVAC PR and marketing

If you’re ready to grow your presence, boost engagement, and stand out in the HVAC market, get in touch with Refresh. We’d love to hear from you.