Food & Drink PR Agency

There has never been a more exciting time to work in the food and drink sector. From restaurant launches to retail listings, we’ve been helping food and drink brands get noticed for over 50 years.

So, want to see what we’re made of?

Our food and drink PR services

From helping you set up trade show events, to pairing you with the perfect influencer, Refresh are here to make your food and drink brand stand out. Whether you’re in hospitality, manufacturing, retail or FMCG, our campaigns drive visibility, engagement and commercial outcomes. So, here are a few of the PR activities we have on offer:

• Media relations
• Product launch campaigns
• Influencer outreach
• Retailer communications
• Event and trade show PR
• Crisis and issues management
• Award entry support
• Sampling, gifting and experiential campaigns

Let’s cook up a campaign that delivers results. Get in touch today.

Why food and drink brands choose Refresh

No matter whether it’s a new product launch or a company acquisition, we have mastered the art of storytelling. Through press releases sent to targeted media, eye-catching social announcements and more, there’s a reason brands choose Refresh. Our team has delivered creative trade and consumer campaigns across the whole supply chain, which puts us in an ideal position to be able to support food and drink companies with their PR.

FAQs

What does a food and drink PR agency do?
We help brands tell their story through media coverage, influencer partnerships, events and creative campaigns – whether you’re selling in supermarkets, restaurants or online.

Do you only work with FMCG brands?
No – we work across the whole food and drink supply chain, including hospitality, contract catering, manufacturing, and retail.

Can you help with product launches?
Yes. We’ve launched everything from new drinks brands and seasonal products to national rollouts and limited editions – all with measurable results.

Why food and drink PR is our bread and butter

Our team at Refresh live and breathe PR, so our approach to the food and drink industry is no different. We are specialists in brand building, profile raising, delivering creative stunts, and generating engagement. But overall, we love working with food and drink clients, and our passion shows in our work.

We understand how to stay on top of trends

Keeping up with trends is a key part of PR, and our team are experts in making sure our food and drinks clients remain at the forefront of their audience’s feeds. Through carefully crafted social campaigns and content, we know how to make an impact.

So, what’s our track record?

During our time working in the sector, we have supported: contract caterers, vending machine suppliers, manufacturers and more.

Most recently our team won an award for their hard work on a campaign for Aqua Pura – which looked at just how hydrated our nation really is. We also worked with SkinnyBooze to lobby for better health in Britain with which we reached 610 million people.

Aqua Pura Brand Manager: “The team at Refresh is a delight to work with. They completely met the original brief and went over and above to make it bigger and better.  They have worked and collaborated excellently with all the agencies working on the brand to deliver an excellent campaign this year and we look forward to building on everything achieved for a bigger campaign next year.”

Check out more of our work here.

Do you work with challenger brands or just household names?
Both. We love helping new brands grow, and we’re trusted by some of the most recognisable names in food and drink too.

Can you support listings and retailer engagement?
Absolutely. We understand what buyers look for and how media visibility can support your commercial goals.