Learning and development
The Refresh Academy
We’re dedicated to helping our people grow and achieve their potential. That’s why we set up The Refresh Academy – a bespoke in-house training programme of structured learning and development, created and delivered by expert PR practitioners and trainers. Our unrivalled programme - which all of our employees have access to - provides you with all the skills and knowledge to help you to become highly effective in your role and progress your career with Refresh.
Training is bespoke to each job level and designed to help each person achieve their potential. With appraisals every six months which focus on future aims and ambitions, those seeking promotion can use The Refresh Academy to achieve the next step in their career, while those happy to stay in their current roles can fine-tune their PR skills with support from the Academy.
Whether it’s social media marketing modules for our managers or leadership and commercial training for account directors, we make sure that Refresh develops the best talent available. In turn, this ensures we can offer our clients the best strategic, no-nonsense advice via a team of highly trained consultants.
Our graduate scheme
We’re also really proud to run a graduate scheme each year, designed to find the sector’s brightest young talent. As part of this, we invest vital time, knowledge and development in to the North West’s next generation of PR superstars!
Working with universities and colleges across the North West, each year the scheme attracts hundreds of applicants. We take just six forward to our graduate assessment day, before we choose at least one suitable candidate.
Graduates are then given their unique personal development plan and get to work immediately with the rest of the team. And if there’s one thing that’s for sure, our graduates aren’t doing the brew rounds and sorting the post out – we think it’s really important that they get stuck in from the start!
External resources at our fingertips
We've been members of the Chartered Institute of PR and the Chartered Institute of Marketing since our inception. We value both organisations for the training that they provide to all our team members.
We are also members of Manchester Digital which provides Refresh with a wealth of information about the tech sector across the North West, and The Glass and Glazing Federation, which allows us to understand the impact of trade legislation on our clients in the glazing and wider construction sector. Through both we are able to access more training and resources for our team to support their development.