Earlier this year, we announced the launch of our Young Talent Scheme (YTS), which was set up by our Refresh team to help open doors for the next generation of marketing talent.
Following a day-long assessment session where applicants completed a series of group activities, including presenting a bit about each other to the rest of the group, developing a plan and strategy for a new business venture, writing a press release, and completing a prioritisation task, we welcomed Emma!
Emma studied multimedia journalism at Manchester Metropolitan University and previously did work experience in a PR agency and ran the social media for one of the local pubs.
When asked what she is most excited about the YTS, Emma said: “What attracted me to the YTS was the chance to learn and gain insight on a whole range of topics! Whether it is learning about the construction industry or developing social media posts for the Heating Installer Awards, I can already see that each day is bringing new and exciting challenges and I am amazed at how much I have already learned in the few weeks I have been here.
“My goal on this scheme is to learn about all the different aspects of PR that will help me succeed in my long-term plans for my career, specifically, creating positive change, progressing within Refresh and becoming a PR superstar! What really appeals to me is how a small team can create positive change for businesses all over the UK. I am particularly looking forward to refining my skills in content creation and learning all about media relations.”
The scheme was designed for individuals who are passionate about carving a career for themselves in the world of marketing and PR. Through this experience, Emma will work on a diverse set of clients in our core sectors, including construction, manufacturing and tech.
Emma will gain real-world experience with the opportunity to get involved with challenging and inspiring projects under the guidance of our seasoned professionals. The campaigns she will be involved with range from influencer marketing and brand ambassador work to media relations, media buying, social media, video production, event management, and even digital PR, PPC, and digital advertising.
Emma has already made waves in the team supporting on some really core elements that underpin delivering quality work for our clients and we are excited to be on this journey with her and see the places she goes.