" />It’s difficult to remember a better moment to launch or ramp-up a housebuilder marketing campaign than right now.
We have a government throwing its weight behind the built environment to fulfil its ambitious manifesto pledges – ushering in momentous reforms that will impact everyone through the supply and purchasing chain.
The way that everyone works is changing – creating a rare, opportune window for multifaceted housebuilder PR campaigns that target architects, contractors, specifiers, developers, purchasing teams, and/or sub-contractors.
As the groundwork is being laid for a new construction industry, everyone wants insight and support. Here’s how the housebuilding world will look in 2025 – and where marketing and PR can play a role.
A race to build: The impact on construction
Labour’s mission to build 1.5 million new homes over the next five years is widely considered optimistic and, according to some, perhaps even impossible. In order to get close to this target, the government is leaning heavily on local authorities.
Some councils have been ordered to increase homebuilding in their region by as much as 400% (with the progress of each local area is making against government targets now trackable online). The construction industry will need to form closer alliances with local authorities as a result – moving into territory that was previously off limits in the form of ‘grey belt’ land.
There is also emphasis on implementing smart tech and materials across construction, which is a double-whammy for the government as it fits neatly into their other target of Net Zero by 2050.
As construction adjusts to forming new relationships and utilising unfamiliar space with different technology, it is also having to follow a new rulebook. Properties are now expected to meet strict regulations like The Future Homes Standard (mandating CO2 reductions) and updated fire safety plans (which are now required by the Building Safety Regulator (BSR) for new structures post-Grenfell). It is taking some time to adjust. Updated laws have caused many projects to become trapped in bottlenecks, with just 14% being approved between October 2023 and September 2024.
With so much happening at once, there is ample opportunity for any brand with a truly great product or service to soothe the teething problems. This is where PR and marketing can play such a vital role.
What a housebuilder campaign could look like in 2025
The contemporary challenges facing construction need addressing and resolving. Government policy, new regulations, and building technology will remain hot topics across the media all year. Any response that proposes insight – or answer – is guaranteed to make a splash. Debate is rife, time is tight, and the sector needs expertise and assistance.
Use this opportunity to truly consider how you can help. Can your business support with architectural innovation to create cost-effective housing solutions? Will your product ease construction’s shift to a digital-first culture and help implement The Golden Thread? What can your services do for construction during a time when it needs more data, at a faster pace, than ever before?
There are so many potential avenues for housebuilder PR campaigns in 2025, and a strategic, creative partner can help you reach as many channels as possible. With 15 years of experience in construction PR, Refresh is ideally placed to help.
We can work with you to create a housebuilder PR or marketing campaign that puts you front of mind whenever specification and buying is taking place.
We can help with your campaign!
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