" />The team here at Refresh is so excited to be newly appointed as HALT’s PR and comms agency. If you haven’t heard of HALT, you’re about to! They are a leader in high-performance, innovative, fire retardant timber treatments, to enhance awareness of its specialist products across the UK.
Meet the client
HALT, as part of the Pure Fitout Group, has recently completed several prestigious projects in London and across the UK. However, with the regulatory landscape having shifted significantly in recent years, it has invested heavily in its fire-retardant timber treatment arm, which operates from a €1.4m (£1.2m) purpose-built facility in Belfast.
The treatment itself includes impregnating timber using pressure impregnation, which prevents oxygen from reaching the treated timber. This means that, even when exposed to high temperatures in the event of a fire, the wood will simply char, rather than ignite.
While HALT has acquired widespread interest from UK firms, particularly for large infrastructure projects, Refresh has been selected to further enhance awareness of the safety, durability and sustainability of HALT’s treatment amongst construction industry professionals nationwide.
The work
As part of a strategic partnership, Refresh will be managing all public relations activities for HALT, focusing on increasing brand visibility, securing direct contact with prospects and expanding market reach at a time in which there is significant opportunity in the market – particularly with the drive for Net Zero, meaning an increase in the use of timber, and Building Regulations requiring more robust fire performance and test data.
When we heard about HALT’s fire-retardant timber treatment, we simply had to be involved in shaping and sharing its story. We’ve specialised in the construction industry since it was founded almost 15 years. Our knowledge around fire safety regulations and sustainability targets in the sector is widespread and in-depth.
We thoroughly enjoyed meeting the team to understand the business and the product, as well as establishing where our support was required and how we can make the most impact. Plus, with HALT’s commitment to sustainability and fire safety, the brand’s values align with our mission to support firms that make a truly positive impact.
So, we’re excited to become an extension of their team by applying our industry knowledge, enthusiasm and new ideas that will help HALT reach its target audiences and grow awareness even further!
Watch this space!
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