Utilising video content in a campaign has become an irreplaceable tool in the Refresh belt. We understand the importance of cutting through the noise online to reach your audience and video is the perfect way of boosting your online presence, whether it be on social media or your own website.
We understand when video is the right option for our clients and can suggest what type of video content is best, keeping the target audience in mind. We recently worked on a campaign with our creative partners Eight Engines for Polypipe: A Questions of Regs. This centered around a 16 minute hero video all about the Part L building regulations. In order to keep the audience engaged, the video was built around a game show involving 3 heating and plumbing influencers. Taking into consideration the target audience, we suggested an episodic structure which would be teased and released week by week on social media, generating a buzz around the brand. To read more about the campaign, have a look at our case study here.
Owned content is a useful tactic to generate brand awareness with your target audience and shine a light on your core messaging. This was the basis of our campaign with The Boys’ Brigade, with an aim of spreading awareness of the benefits and opportunities the organisation can bring to young people. We focused on social media and visual content, creating content for young people, by young people. We not only created a longer five minute video to sit on The Boys’ Brigade’s website, we made 20 social videos that drove the campaign and exceeded our KPIs. To read more about our campaign with The Boys’ Brigade, click here.
Are you looking to create a piece of video content that stands out? Contact us today to start the conversation and see how we can work together.
Want to grow your business, change direction, shout louder, boost your sales leads, or keep your brand out of the news? Our door is always open. If you think we can help, get in touch.