The media landscape is evolving every day; those of us who were working in communications a decade ago barely recognise it now. But one thing that doesn’t change is what all effective media relations really comes down to: knowing your target media.
Our team works closely with clients to create a strong strategy for pinpointing a target audience and reaching them, whether that’s via a national, local, trade or online or broadcast platform.
We’ve worked hard over the past decade to build up a strong book of media contacts. For this reason, journalists trust us to present them with helpful, interesting, exceptionally written and relevant content. This is especially true in our core target sectors, but importantly our contacts stretch across a huge variety of media, here in the UK and also internationally.
It’s not simply great contacts that get clients great coverage – having an eye for a great story and a passion for telling that story in new and innovative ways is crucial. And more than that, great media relations is all about persistence and resilience. We don't take no for an answer when we know we have a great story.
Media relations is our bread and butter - it gets us out of bed in a morning, and there’s nothing quite like that sense of achievement when we secure a national piece of coverage for a client.
And with contacts across the national, regional, local and trade press, we’re fully equipped to help you build your reputation and awareness through strong media coverage that cuts through every time.