KBB PR Agency

We help kitchen, bathroom and bedroom (KBB) brands stand out in a competitive marketplace. From new product launches and showroom openings to sustainability messaging and trade engagement, we create communications strategies that are clear, creative and commercially focused.

The KBB sector moves quickly. Trends evolve. Consumer expectations shift. Supply chains tighten. Regulations change. To stay ahead of the market, brands need more than visibility, they need credibility with the audiences that matter.

That’s where we come in.

We work with KBB manufacturers, distributors, retailers and suppliers to develop PR and marketing campaigns that raise profiles, strengthen reputations and deliver measurable growth. Whether you operate in luxury kitchens, modular bathroom systems, fitted bedroom furniture or smart storage solutions, we understand how to position your brand effectively within the built environment.

Kitchens, bathrooms and bedrooms are some of the most invested-in spaces in any residential or commercial property. They define homes and spaces that we live in and influence buying decisions. Our role is to ensure your brand is part of that conversation.

Strategic PR for Kitchen, Bathroom and Bedroom brands

No two KBB businesses are the same. Your commercial objectives, routes to market and customer base will all shape the story you need to tell.

We design tailored PR and communications programmes that align with your goals — whether you want to build trade loyalty, attract new retail partners or drive consumer demand.

Our KBB PR services include:

• Media relations – Securing impactful coverage across national, regional and specialist KBB trade media to build authority and awareness.
• Product launch campaigns – Integrated support for new kitchen ranges, bathroom collections, bedroom furniture systems and design innovations.
• Thought leadership – Insight-led content that positions your senior team as trusted voices within the interiors and home improvement sectors.
• Stakeholder communications – Engaging installers, designers, architects, housebuilders and procurement teams with messaging that reflects their priorities.
• Digital PR and SEO – Content-driven campaigns that improve online visibility, increase domain authority and drive qualified website traffic.
• Social media strategy – Targeted support across platforms such as Instagram, Pinterest and LinkedIn to showcase products and reinforce brand identity.
• Crisis communications – Practical, proactive planning to protect your reputation when challenges arise.
• Event and exhibition support – Maximising impact at trade shows, showroom launches, CPD sessions and industry networking events.

Everything we deliver is rooted in strategy, shaped by sector knowledge and measured against clear commercial outcomes.

 

Reaching KBB stakeholders

Success in the KBB market depends on making the right relationships. Installers influence specification. Retailers drive brand exposure. Designers shape trends. Developers and housing providers determine large-scale purchasing decisions.

We’ve built long-standing connections across the wider construction and home improvement landscape, giving our clients access to:

• Kitchen, bathroom and bedroom installers
• Independent retailers and national showroom groups
• Interior designers and architects
• Housebuilders and property developers
• Housing associations and local authorities
• Distributors and merchant networks
• Trade journalists and magazine editors

We understand the pressures facing each of these groups, from margins and material costs to sustainability targets and evolving customer expectations. That insight ensures your messaging resonates in the right places.

 

Exclusive access to the Refresh’s Plumbing and Heating Installer Network

A key differentiator for Refresh is our established presence within the trade sector.

Through our ownership of the Heating Installer Awards and The Plumber Awards, we’ve developed a highly engaged network of thousands of UK installers. Many operate across plumbing, bathroom installation, kitchen fitting and wider home renovation projects.

For KBB brands, this creates valuable opportunities to:

• Gather authentic, real-world product feedback
• Facilitate installer trials and reviews
• Amplify campaigns through trusted trade voices
• Strengthen loyalty among those who recommend and fit your products

We don’t just understand installers, we actively engage with them year-round. That connection allows us to deliver campaigns grounded in authenticity rather than marketing spin.

 Recognised Construction and Built Environment PR

 Our work within construction and the built environment has been recognised at the Construction Marketing Awards, where we’ve received awards for campaign delivery, PR excellence and agency performance.

While accolades matter, our focus is always on long-term partnerships and sustainable growth for our clients. Increased visibility. Stronger trade engagement. Improved search performance. Measurable commercial return.

 

Why choose Refresh for your KBB brand?

With so many PR agencies out there, what sets us apart?

1. Sector understanding – We understand how the KBB market operates, from manufacturing and distribution to retail and installation.
2. Established relationship – Our connections with trade media, installers and industry stakeholders provide genuine reach and influence.
3. Creative clarity – We simplify technical detail and transform it into compelling stories that support your brand positioning.
4. Commercial focus – Every campaign is aligned with business objectives, whether that’s increasing showroom enquiries, expanding distribution or strengthening trade loyalty.
5. Transparent partnership – Clear planning, consistent reporting and honest conversations at every stage.

 

Let’s build your KBB Brand togther!

If you’re looking to elevate your kitchen, bathroom or bedroom brand, we’re ready to help.

From integrated PR campaigns and digital strategy to stakeholder engagement and installer outreach, we deliver communications that make an impact in the KBB sector.

Get in touch with Refresh to start the conversation.