The PR Moment awards are usually the first PR awards in the calendar year, and celebrate the most exceptional PR talent in the north. We’re delighted to have found ourselves shortlisted for a magnificent four awards:
- B2B campaign of the year: Refresh and Ello Group – Driving loyalty in challenging times
- Best use of content: Refresh and Etex – Breaking new ground
- Best use of content: Refresh and Ello Group – Driving loyalty in challenging times
- Integrated communications campaign of the year: Refresh and Heating Installer Awards – Back with a bang!
We’re always looking for ways to diversify our ‘traditional PR’ offering, and these campaigns demonstrate just that…
Ello Group – Driving loyalty in challenging times
Our campaign with Ello Group, which is nominated for B2B campaign of the year and best use of content, resulted in 63 pieces of coverage, with a further 28 backlinks to the Ello Group website. Driving backlinks to the website was a crucial part of hitting the KPI of sales-qualified leads. Ello Group is the brains behind some of the UK’s most renowned loyalty schemes: think Meerkat Meals and Vue Pass. To be able to exceed the sales qualified leads target for the team and surpass our KPI, was an achievement we’re very proud of.
Etex – Breaking new ground
The ‘breaking new ground’ campaign with Etex is another shortlist, (which also won best use of content marketing at the Construction Marketing Awards last year!). This campaign saw us create a docuseries to show the behind-the-scenes of Etex’s new plasterboard facility. The video set out to inform viewers of the new facility whilst also bringing to life the faces behind the business. With over 40,000 views across various channels including LinkedIn, YouTube, and Facebook, it’s safe to say it was very successful!
Heating Installer Awards – Back with a bang!
The Heating Installer Awards showcases the best talent in the industry and last year we really did come back with a bang. After covid, we wanted to make an even bigger impact and encourage installers to really get behind the awards (and get entering of course!). Using a mix of communication channels, from clever content on social media, activity with trade influencers and digital PR through to our winner’s event at InstallerLIVE, we created a real buzz that drew the most amount of entries ever.
If you’d like to know more about these campaigns, please get in touch. We can’t wait for the awards night next week. Good luck to everyone nominated and we hope to see you there!