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Refresh PR drives away with insureTaxi brief

Award-winning PR agency, Refresh PR, has been appointed by the UK's largest taxi insurance broker, insureTAXI, to create and implement a PR and communications campaign which will boost brand awareness and increase the company's presence online.

As part of the campaign, Refresh PR will work closely with insureTAXI, which is part of The County Group, to generate headline grabbing news stories and creative content, targeted at national and regional news sites. Part of this activity will see research commissioned to investigate the working habits, attitudes and opinions of taxi drivers. Refresh PR will also build relationships with educational institutes and local councils as a further way to build insureTAXI's brand and online activity.

Refresh PR has years of experience delivering effective SEO-boosting PR and communications campaigns for clients, helping to generate great results for clients in the food and drink, construction, property, architecture and retail sectors.

Founder and managing director of Refresh PR, Laura Mashiter, said: "Increasingly companies are approaching us to help them be more visible online so they can be found by potential and existing customers. By understanding the media and not only tapping into but creating the news agenda, we can secure coverage on high authority sites helping to get the client in front of new audiences, create a buzz and drive traffic to their website.

"The insureTAXI brief was very clear in terms of what the company wants to achieve. Working with such a reputable company in an industry where there are so many issues and topics we can explore is a great opportunity for us to produce some really interesting and relevant content. We have had a lot of fun pulling together a creative campaign that we are confident will see great results and we cannot wait to get started."

Tim Crighton, marketing director at The County Group, said: "Taxi drivers work hard to make a living and we aim to take the stress and risk out of organising and managing their insurance by giving our customers access to a wider range of insurance products than any other insurance broker in the UK and offering an unbeatable level of customer service. Our high customer retention rate and level of word-of-mouth referrals are testament to the quality of service we provide, and now we want to expand our brand awareness and presence online so we can get in front of a wider audience to help them with their taxi insurance needs.

"It was important for us to partner with a PR team which would take the time to get to know our company and our customers, which Refresh PR set about doing from our very first meeting. As soon as we met Refresh PR we were confident they had the skills, knowledge and expertise to bring our campaign and deliver on results, while staying true to our brand and delivering our key messages."

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