Last night the PR Moment Awards presented Refresh with the award for best B2B Campaign of the Year 2023! After a record start to the year for us, this is another fantastic boost.
The winning project was a data-led, lead-generation content campaign for our tech client Ello Group. It saw us conduct a quantitative market research survey of 1,000 consumers and 500 marketers, which we repurposed into various content streams such as insight reports, infographics, blogs, eShots and of course, press releases.
Entitled, ‘Driving Loyalty in Challenging Times’, we drove backlinks to the website, secured 63 pieces of coverage in titles such as The Drum, Marketing Week and Retail Times, and smashed our sales-qualified leads KPI. Driving backlinks to the website was a crucial step in hitting our lead generation KPI and the team achieved a fantastic 50% coverage-to-backlink ratio.
The judges told us that they were looking to award the very best in business-to-business communications, and awarded us the win based on it being a campaign that had a significant effect on, and made a contribution to, the brand objectives – with evidence-based results, of course.
Ello Group is the tech brains behind some of the UK’s most renowned loyalty schemes: think Meerkat Meals and Vue Pass. We’ve worked together for approximately four years now, generating some excellent PR results in that time.
A spokesperson at Ello Group told us recently: “The team at Refresh plays a crucial role in developing and delivering Ello’s commercial PR and content strategy. Standing out in such a noisy category comes down to developing content that first and foremost delivers value to the customer. This campaign not only met the brief, but offered marketers insight and thought starters for connecting with consumers in uncertain economic times, aligning to our brand mission and vision. Over the four years working together Refresh continues to exceed our expectations and contribute to our commercial growth.”
PR Moments judges commented that the campaign was “a multi-layered campaign that created educational insight for the target audience.”
Winning this award not only demonstrates our hard work and dedication but also our expertise in creating tech PR campaigns in Manchester and beyond that cut the jargon and really resonate with audiences.
To find out more, visit our tech PR pages or contact us .