Join Laura, Lucy, Maria McDonald from Polypipe Building Products and Chris Ashworth from Competitive Advantage online on 15th June 2023. The subject of the webinar is all around the creation of compelling content for B2B audiences and will use some of the content campaigns produced by Refresh as examples to inspire strategic and creative thinking.
What’s compelling to one person might be completely dull to the next. This is why it’s critical that businesses know what makes their audience tick. It’s why all campaigns start by examining the target audience: from their wants, needs and drivers to what, and how, they consume content.
This is how Refresh began its activity with Polypipe Building Products. The company wanted to talk to its audience (mainly plumbers) about the changes to Part L of the building regulations. While communicating out about new legal requirements is essential for the industry to stay compliant, reaching people in the sector is becoming increasingly challenging with both the volume of communication channels, and amount of ‘noise’, growing week-on-week. This is where the use of a PR agency comes in!
Reasons to join
Find out, through this case study, how Refresh and Polypipe Building Products created engaging content, then used it cleverly to engage its target audience – and encourage action.
This webinar will also look at how to maximise different types of content, whether this is a roundtable, video or whitepapers through to market research, press releases and social media, to enable them to integrate to produce compelling content.
Key takeaways
- How to engage your audience through different content types
- How to identify which content is the best option for your audience
- Learn how to integrate new content into your existing strategy
- Measuring the success of your content
After the webinar you’ll be left with hints, tips and ideas for engaging your audience through content.