We’re still here with smiles on our faces – we made it to day three.
Today was all about providing some much-needed relief for the hard-working exhibitors, particularly those on stands around us, as they ventured over to have a breather. It’s what The Refresh Lounge is for!
Day three provided us with more opportunities to have quality conversations following the Heating Installer Awards announcement that took centre stage on Wednesday.
Net zero influencers
A particular highlight today was our client services director, Libby, who ventured onto the stage in the elemental Arena to talk about brand ambassadors and influencers in the net zero space. In a short space of time, influencers have massively changed how companies market their products. But just how much responsibility should they have to help the take-up of sustainable products and solutions? And if a brand doesn’t want to go down the influencer route, what other options are there?
We hope you enjoyed Libby’s pearls of wisdom! Despite attracting a busy crowd, we know not everyone could be there so if you’d like to catch up with her (or any other team member) about this, she’ll be happy to talk to you.
Building Safety Week
The other highlight was speaking to Lucy about the launch of Building Safety Week. The week will focus on education, the sharing of best practices, and showcasing innovation in construction products. to improve the safety of the buildings in which we live and work. It will also champion best working practices so that we can continue to improve safety as we build. Lucy represented Refresh yesterday at the launch and was eager to tell us all about it. It’s going to be a big extension to the show for 2025, targeting house builders, developers, contractors, specifiers, HAs, LAs and building product manufacturers – so basically a lot of our clients. Again, if you’d like to know more, please approach Lucy and she’ll be happy to fill you in.
The Refresh day three team diary:
- Team photo – in hindsight doing this on day one would have been better
- Tidy up effort on our well-used stands
- Refresh-ment drops to weary exhibitors – armed with sweets, pop and water, our Deliveroo-inspired team were welcomed on to every stand they walked past
- Speaker slot on stage
- Networking – lots of networking!
- More meetings with potential new clients and sponsors
- More egos being dinted as visitors attempted to beat the score set by The Mountain (Game of Thrones fans were particularly inspired)
- A big look at the social media from yesterday, which was 100% positive, but always has comments from heating installers who won their region, but not the overall award. We like to remind them that they are still amazing!
- Saying goodbye for another year – is it really all over?
Thank you to everyone who made InstallerSHOW so special for us this year. To the exhibitors around us, to the people who visited our stand, to the organisers and especially to Team Refresh who worked harder than ever to make this the success it was.
Dare we say it: here’s to 2025!!