There are some real perks of working in PR, one being invitations to celebration events.
When our client Aluprof invited us to the 20-year anniversary party, of course we politely accepted. The room was packed full of customers, suppliers and partners of Aluprof, all there to celebrate a genuinely lovely team doing great work.
We were on work duty, in particular seeking out stories and understanding more about the jobs that Aluprof’s partners are currently delivering for their clients. Conversations flicked between the needs of architects and specifiers to drone footage of an immense property in a very pleasing setting decked out with Aluprof. This will be coming to an Instagram reel near you soon (follow here for more!).
The work we deliver for Aluprof Living ranges greatly, but what doesn’t change is the challenge of communicating the quality and style of the product range. A tour round the showroom in Altrincham never fails to impress a visitor, from being able to demonstrate the range of features on a pergola to the finger print technology on the Footballer’s Wives style pivot door. But getting this across via video and photos can be a challenge – and it’s our job to jump this hurdle. These are the highest quality products, with every detail considered before a new range is launched. From windows and entrance doors to external shading, balcony doors and more, the range is packed with aspirational products.
Guests at the event, which took place inside the showroom, received thank you awards from Aluprof (a nice touch) and also insight into what’s coming up for the company here in the UK for the next 20 years!
In true Aluprof style the food, band and company were of the highest quality (as were the goody bags) and we even posed for artwork from a caricaturist (mostly delighted with the results).
And lucky for us, as we toured the facility once more, we found the trusty photobooth at the back. Yes, of course we had a go!
Happy birthday Aluprof, and here’s to 20 more successful years here in the UK.
