" />We’re absolutely delighted to share that Refresh has taken home the award for Best Use of Influencer Partnership(s) at the PRMoment Awards 2025!
Our winning campaign, The Spirit of the Place, was developed for sustainable wood brand Accoya. It set out to do something different: meaningfully engage with UK architects by getting to the heart of what influences their work.
Architects are driven by more than just materials and measurements. They’re inspired by memory, by places that shaped them, and by the stories behind the spaces they design. So, to help Accoya become more than just another material supplier we created a campaign that tapped into emotion and intellect.
At the centre of the campaign was a social-first video series featuring prominent architects revisiting the locations that defined them. These key opinion leaders (KOL) or ‘influencers‘ shared the places and spaces that influence their choices. This concept allowed Accoya to create genuine connections and conversations within the sector beyond its own product.
The campaign was supported by targeted, in-depth sector research and wide-ranging media outreach. We conducted interviews with architects and industry leaders, immersed ourselves in sector trends, and focused on the kind of content and conversations that would resonate most with our audience.
The PRmoment Awards judges had this to say about the campaign: “An interesting concept, using extensive research to shape a very niche but thoughtful campaign. Throughout the entry, you get a sense of how the campaign built and evolved at every stage.”
The approach reflects the way we approach all of our work, with curiosity, creativity, and collaboration. We also pulled in the help of our video production partners, Eight Engines, who delivered a stunning video series that captured the soul of the campaign perfectly.
A huge thank you to Accoya for trusting us with the campaign. It is a shining example of what happens when you put the audience first, tell stories with authenticity, and build ideas on solid insight.
We’re proud of The Spirit of the Place and we’re proud to keep raising the bar for influencer marketing in the built environment and beyond.
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