" />For homes, interiors and garden brands, much like any other brand, PR is an incredibly important asset. Offering a way for companies to get in front of current and new customers is vital for widening a brand’s audience.
Securing features in leading lifestyle magazines like House & Garden, Elle Decoration and LivingEtc can increase brand credibility and build consumer trust. And it shows your customers that you know what you’re doing, and that publications think so too.
At Refresh, PR is our bread and butter. And we put together traction-building, credibility-gaining campaigns for all of our clients in order for them to get to the front and centre of their target audience.
Why lifestyle magazine features matter for home & garden brands
So, why are features in relevant publications important for your brand?
Lifestyle magazine features are invaluable for home and garden brands. They offer a unique opportunity for brands to increase awareness and build trust among consumers. They are aspirational and aesthetic, and association with the top-tier home interest media titles means more sales.
Unlike paid advertisements, earned media through editorial content provides a more authentic, long-term impact, allowing brands to reach audiences in a way that feels organic and credible. This type of exposure also delivers third-party validation, as features in respected lifestyle publications serve as endorsements from editors and experts, giving consumers greater confidence in the brand.
By being highlighted in a trusted magazine, home and garden brands can strengthen their reputation, foster deeper connections with their target audience and encourage brand loyalty.
What editors look for in home & garden brands
Is there a specific product or offering that editors look for in brands they want to work with?
Editors will largely be looking for home and garden brands that offer unique and visually appealing products that stand out in a crowded market. So, a strong brand story or unique selling proposition is crucial, as it helps create a connection with readers and differentiates the brand from competitors.
Seasonal relevance and trends also play a key role, as editors will look for products and content that align with current trends and changing seasons. This is especially the case for garden brands in cases such as spring gardening tips, but it is also the case for home brands in regards to winter home décor ideas.
Editorial opportunities for expert commentary from brand spokespeople can also help to elevate a brand’s credibility, and position them as thought leaders in the industry.
All of the above elements combined will make a home and garden brand more likely to capture editorial attention and resonate with readers.
The role of PR in securing features
PR plays a pivotal role in securing features for home and garden brands like House & Garden, Elle Decoration and LivingEtc by strategically crafting compelling press releases that highlight key messaging, brand differentiation, and timely angles. Ultimately, this will resonate with editors.
Building strong media relationships is also essential, as connecting with editors, journalists, and stylists can significantly increase the chances of a brand being featured.
Leveraging product placement opportunities in “must-have” product roundups further amplifies visibility, allowing brands to be included in influential editorial content.
Additionally, providing high-quality imagery is crucial – professional lifestyle photography can make a brand’s products more visually appealing, increasing the likelihood of securing press features and standing out in crowded editorial spaces. Together, these PR strategies help brands gain valuable exposure and credibility.
How Refresh PR helps home & garden brands get featured
Achieving home and garden press coverage is best done through a PR agency. At Refresh we approach media outreach strategically and build relationships with publications that we think are best suited to our clients.
However, PR isn’t only about a one-off PR campaign – there are lots of other necessary building blocks that slot into place as well and at Refresh we make sure to cover all of the bases.
Do you want to read a case study of our previous homes, interiors and garden PR campaigns? Here’s how we helped MyGlazing increase consumer confidence and support in educating them.
Check out our home interest services for more information or contact us via our web form.
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