" />ExCeL London was buzzing on 19th November as the built environment industry came together for InstallerFESTIVAL 2025. The one day event was filled with panel session discussing important conversations around tool theft, heat pumps and future workforce skills and the regulatory changes coming into force in 2026. Installers, manufacturers and industry innovators used the opportunity to network, share ideas and explore what’s next for the construction and built environment sector.
The day ended on a high with the first-ever Judi Awards, a scheme dedicated to celebrating the tradespeople who are shaping the installer community online. As social media continues to play a vital role in building trust, educating customers and connecting professionals, these awards highlight the creativity and influence emerging from workshops, vans and job sites up and down the country.
From stonemasons to plumbers, electricians and painters, creators from across the trades stepped forward to showcase their talent. There were more than 100 entries and a series of finalists for the three categories. and this year’s winners truly represent the best of the industry’s digital storytellers.
The 2025 Judi Awards winners
- Best Creative Content: Luke Thomson (@luke_the_plumber)
Luke’s bold, humorous and highly shareable content continues to set the bar for creativity within the plumbing community. His posts not only entertain but also highlight the passion and pride behind the trade. - Best Content Promoting InstallerSHOW New York: Steve Gray (@stevegrayservices)
Steve’s content captured the excitement and scale of InstallerSHOW’s New York. He almost got arrested and escorted out of the ExCeL while recording his content, showing he is pushing the creative boundaries. His content stood out for its enthusiasm and comedy value. - Best Educational Content: Rachael Wragg (@thegingermason)
Rachael impressed the judges with her clear, practical and approachable educational videos to her day job. Her ability to break down complex tasks while championing quality workmanship is helping to inspire the next generation of tradespeople in masonary.
As sponsors of the Creative Content category, we’re incredibly proud to support an awards programme that shines a light on the people driving conversations in the industry. Social media is now a powerful part of the installer ecosystem, and these winners demonstrate just how impactful authentic, well-crafted content can be.
Congratulations once again to all finalists and winners, and here’s to even more creativity, collaboration and storytelling across the trades in 2026. If you want to work with industry-leading influencers and installer content creators on an influencer marketing campaign, get in touch today.
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