" />Are consumer or business trade shows worth it?
We’re asked this all the time. Exhibiting at events involves a huge amount of time, planning, and money, so everyone always wants to know whether they should book their spot at the next big trade show.
The short answer is yes. But there’s a caveat. Attending the show won’t win you leads or business. It’s what comes next that counts.
The 24 hours, 48 hours, week, two weeks, and month that follow after you’ve exhibited at a trade show matter.
The purpose of trade shows is to bring in new clients and customers. But that conversation you have with a potential customer shouldn’t end when the event does. Creating long-term, post-show connections with your leads is what actually turns them into customers.
Spamming the people who visited your stand or your talk at a trade show with follow-ups isn’t going to yield success. But with a careful, consistent follow-up routine, you have a good shot. This might be a mixture of text, image, and video content to follow up on those promising conversations.
We’ve been supporting clients on their trade show marketing and attendance for more than 15 years, as well as presenting at them on behalf of Refresh. We know what works and what doesn’t. Using our knowledge and insight, we’ve created a step-by-step marketing strategy to maximise your trade show success. It will allow you to create a post-show communications strategy that works.
The free trade show marketing guide includes:
- What to do in the immediate hours that follow
- Lead nurturing advice
- Social media insight – including how to use social channels post-event
- How to organise, segment and prioritise leads
- Personalising follow-ups
- How to effectively target your best leads
- Perfecting a sales push
- Creating and delivering the right content to leads
You can download it here, completely free of charge.
So download, read, and digest our guide ahead of your next conference, exhibition, or event. It’s packed with everything you need about how to be successful at a trade show.
Click here to download our >>> free trade show marketing guide <<<
Any other questions? Call us on 0161 871 1188 or drop us a line at info@refreshpr.co.uk. We’d be delighted to help.
- Share this
