The exponential growth of online, eCommerce and social media over the past few years means competition between home interest and lifestyle brands wanting to target homeowners and consumers is continually increasing. These days, it’s not enough to have a great product or brand and expect people to find and purchase it organically – instead, sustained PR and marketing is crucial.
Whether you want to increase online sales, grow awareness of your brand, or drive footfall into stores, we devise PR campaigns that make people listen and take note.
Our vast knowledge of the sector means we’re able to create and implement strong PR strategies based on a deep knowledge of ever-changing consumer habits and what makes them tick. In short, we’ve done the research into consumer behaviours and buying drivers so you don’t need to.
We build brand awareness for our clients by consistently securing coverage (online and offline) across core national, consumer and regional home interest press, including The Times, Livingetc, Grand Designs, Your Home, Ideal Home and more. This is due to our strong contacts with journalists and freelancers that actively seek us out to provide comments and content on specialist home interest subjects.
Not only this, but our digital experts can also provide support with omnichannel campaigns, to ensure your online and offline marketing activity is working as one.
We have a decade of experience in home interest PR, working with brands from flooring suppliers and glass manufacturers, through to underfloor heating and home insulation providers. To name just a few, we have worked with home interest brands including MyGlazing.com, Polypipe Home Solutions, Planitherm/St. Gobain, Knauf Insulation and Carpet & Flooring.
We work with many clients on a long term, retained basis, allowing us to really integrate ourselves with their business, while others engage with us on a shorter project basis for anything between 4-10 months, if they require support with something very specific – such as a one-off product launch. We’re can be flexible in line with what’s best for your business and what you need right now.
If this sounds like something that would benefit your brand, and you want to stand out against competitors and get your brand front of mind with homeowners and consumers, do get in touch and one of our home interest team will be in touch soon.
Want to grow your business, change direction, shout louder, boost your sales leads, or keep your brand out of the news? Our door is always open. If you think we can help, get in touch.