Food and drink PR
There has never been a more exciting time to work in the food and drink sector. Within the hospitality arena, the on-trade is experimenting and blending influences from all over the world to create new concepts which are driving footfall in an increasingly competitive, and challenging, environment.
In the contract catering sector the uncertainty around the dominant plcs is leading to new opportunities for forward-thinking and more agile organisations gaining momentum and opportunities that would otherwise be few and far between.
Meanwhile the off-trade is challenged with an increasing price war as the discounters continue to gain ground, mergers and acquisitions see the supermarket landscape changing, and independents continue to face the battle against not only the big five, but also the battle to attract people back to the high street and into their shops. At a time when, due to political uncertainty, the supply chain could see major shifts in the coming few years, manufacturers too face both clear opportunities and challenges.
All this means we can safely say that the sector is one in which we relish working in. With over 50 years of experience dedicated to the food and drink sector, we are specialists in brand building, profile raising, driving footfall, supporting listings, delivering creative stunts, generating engagement on social media and handling crisis management situations. We can even open doors to the airlines.
So, what's our track record?
During our time working in the sector, we have supported contract caterers; vending machine suppliers; food and drink manufacturers; retail brands seen on the shelves of the major multiples, whether ambient, chilled or frozen; food and beverages brands sold on airlines; online retailers; hospitality brands; food trade exhibitions; food awards schemes; food photographers; suppliers to restaurants; retail outlets and more!
This long list means we have enviable relationships with the media and know how to manage stories ranging from a new product launch to a company acquisition. Our team has delivered creative trade and consumer campaigns across the whole supply chain, which puts us in an ideal position to be able to support food and drink companies with their public relations requirements. What's more, we have extensive experience in raising the profile of key stakeholders within the food and drink industry, ensuring businesses are well placed to receive investment, make acquisitions and importantly, make the headlines in the business press.
We are particularly passionate about this sector, meaning you will receive a fantastic service from a very dedicated team. Want to know more? Get in touch.